Pizza Hut rolls out new campaign for Melts

Pizza Hut India has launched a campaign "No Interruption, Only Satisfaction" to launch its new product, Melts.

"Perfect for anytime, anywhere consumption, Melts is the apt meal for multitasking consumers, who believe in staying one step ahead in the hustle and bustle of life, without missing a beat. To highlight the sheer versatility of Melts, Pizza Hut is rolling out a slice of life ‘No Interruption, Only Satisfaction’ campaign, that brings out the convenience and satisfaction of Pizza Hut's new Melts, designed for on-the-go consumption without interrupting daily activities," said the company about the new product.

Talking about the campaign, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “As meal-times get blurred and lifestyles get busier, consumers increasingly look for options that seamlessly blend into their lifestyle. The 'No Interruption, Only Satisfaction' campaign brilliantly captures this sentiment and showcases Melts as the ultimate choice for individuals on the move. Melts is a product unlike any we have ever had in India and marks our entry into a brand-new category. The variety of flavours and a great value price point will surely delight and surprise our customers.”

The ‘No Interruption, Only Satisfaction’ film has been conceptualised and shot by CreativeLand Asia and will be promoted on TV & through digital films in major Indian languages. The campaign is supported by an expansive 360-degree marketing strategy, backed by robust PR and influencer partnerships, as well as out-of-home advertising and in-store branding for effective engagement with fast-paced consumers. To further connect with a savvy, young audience, the brand has also collaborated with Playground, India’s first gaming reality show aired on Amazon Mini TV, showcasing how Melts can enhance the gaming experience without interruptions, offering gamers a convenient and satisfying meal option.

Melts is available in six delightful variants tailored to Indian tastes: Loaded Veggie BBQ, Loaded Chicken BBQ, Cheezy Cheese, Cheezy Cheese Chicken, Magical Makhni Paneer, and Chicken Tikka and Keema. Starting at just Rs. 169, Melts is available in all 850+ Pizza Hut restaurants across dine-in, delivery, and takeaway. This global bestselling addition to Pizza Hut’s menu is sure to redefine consumer preferences when it comes to relishing their favourite food while on-the-go.