RED FM comes up with ‘Paani Yaad Dila Denge’ campaign
The campaign will be social media driven and will go on for 200 days
RED FM has launched ‘Paani Yaad Diladenge’ campaign to address the issue of water scarcity in the country.
According to the campaign, RED FM will place a daily reminder for 200 days on the morning show to create awareness and share tips for water conservation.
RED FM plans to collaborate with various organisations, including Pi-lo, India’s first talking water ATMs.
Nisha Narayanan, COO & Director, RED FM said: “Amidst the rampant water scarcity prevailing in many parts of the country, the government is also working extensively on this subject by creating Jal Shakti Ministry. Small efforts go a long way in making big changes, and keeping this in mind, we have created ‘Paani Yaad Dila Denge’ campaign. With a span of 200 days, we intend to spread the message across to all our listeners. Our collaboration with Pi-Lo for ‘Paani Yaad Dila Denge’ will magnify the reach of this initiative. We are confident that this initiative will mark the beginning of a safe and sustainable approach towards water conservation.”
The campaign will be social media driven, encouraging audiences to post their photo with the mug using ‘#MugShots’. These photos will be further screened on all Pi-Lo water ATMs.
