Salman Khan turns 58: Ads and endorsements of the Bhai of brands
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
Actor Salman Khan turns 58 today, Dec 27 and fans are in a celebratory mood. The hashtag #SalmanKhanBirthday has been trending on X with fans across the world showering the superstar with wishes and blessings.
Khan is among the few celebrities whose stardom cuts through geographies and demographics. In 2004, Khan was recognised as the 7th Most Handsome Man in the World by People Magazine in the U.S. Because of his popularity, he has been hosting the reality show Bigg Boss for more than a decade now.
According to reports, in 2023, Khan’s net worth is estimated to be around $350 Million. His clothing label ‘Being Human’ launched in the early 2010s has carved out a niche in the market and is associated with positive social change.
Apart from delivering blockbusters, Khan has been endorsing many leading brands. Right from the beginning of his career in the '90s, he has been cherished by brands and has been a face of many. His endorsement portfolio comprises categories from beverages to automobiles, from masalas to footwear and from multivitamins to biscuits.
In the past, Salman Khan has been associated with many leading brands like Pepsi, Relaxo, Tiger Biscuits, Hero Honda, Thumps Up, Mountain Dew, Yatra.com, Chlormint, Revital, amongst many others.
He marked his entry into the world of endorsements in the 80s with a Campa Cola ad, going on to headline many unforgettable ads over time.
Campa Cola
Hero Honda CD 100
Chlormint
Thums Up
Limca
Here's a list of his recent brand associations:
Zupee App
Recently, the online gaming app got Khan onboarded as a brand ambassador. The company loved Khan’s mass appeal and is certain that this will help them expand their skill-based gaming amongst the masses.
Marvel Guardian Of Galaxy Volume 3
Banking on the ‘Hardcore Superstar's factor, Marvel featured Khan in a promotional ad film where he can be seen revealing his next film, ‘I am Salman'
Goldiee Masale
Being a caring neighbour, Khan endorses Goldiee Masale handling it to the newlywed bride who is pressured into cooking for the first time
Somany Ceramics
Earlier last week, the company appointed Khan as their brand ambassador and unveiled a TVC.
Pepsi
In the year 2019, Khan was onboarded as the brand ambassador wherein he did multiple campaigns until last year. His ‘Swag’ was appreciated by many.
They even created a deep fake version of his younger self on the sets of the film ‘Hum Aapke Hain Kaun.’
