Samantha Prabhu and Shahid Kapoor to headline Tommy Hilfiger's Fall/Winter watches

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces celebrated actors Samantha Prabhu and Shahid Kapoor as brand ambassadors for the Fall/ Winter 2023 TOMMY HILFIGER WATCHES. Samantha and Shahid bring their unique perspective to Tommy Hilfiger’s classic prep style in the campaign shot by Prasad Naik, Varun Sud and Tarannum Pasricha on location in Mumbai, India.  

“The TOMMY HILFIGER brand has always been at the forefront of global fashion, and it’s an absolute privilege to be launching their latest watches,” said Shahid Kapoor. “I love the bold functionality of the sports watches. The collection exudes confidence, creativity and a fearless approach to fashion.” 

“I’m thrilled to be an ambassador for TOMMY HILFIGER, a brand synonymous with timeless style and innovation,” said Samantha Prabhu. “These watches strike the right balance between refinement and utility, fusing a cool edge with everyday elegance." 

The Fall/ Winter 2023 men’s and women’s watch collection features designs that play on the brand’s Classic American Cool DNA. The men’s range offers hero pieces including a racing inspired bold sport watch with a classic design reimagined for today’s modern audience. Water-resistant to 5ATM, this timepiece is complete with a multidimensional dial with bold sub-eye rings and a racing-inspired crown guard on an integrated bracelet. The women’s range includes versatile styles including a watch with a bold 40mm case in gold plate and stainless-steel two-tone finish with woven textured dial. Water resistant up to 3 ATM and with multifunction movement, the timepiece offers functionality and performance as well as an elevated aesthetic. 

The partnerships with Shahid Kapoor and Samantha Prabhu represent a continuation of their collaborations with the TOMMY HILFIGER brand. Shahid has featured in each Indian campaign since Fall Winter 2019, while Samantha previously appeared in the Spring 2023 campaign.