Shortlist for IPRCCA 2016 unveiled
The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart
The shortlist for Indian PR & Corporate Communication Awards (IPRCCA) 2016 is finally out. An initiative of exchange4media Group, the awards will reward market leading communication strategies and PR activities across four broad categories and 22 sub-categories.
The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart. Others on the panel include Abhishek Joshi, Gayatri Rath, Girish J Kalra, Karuna Gulyani, Meenu Handa, Moushumi Dutt, Roma Balwani, Shravani Dang, Sonia Dhawan, Sujit M Patil, Sunil Buch and Varsha Chainani.
The jury meet was held last Friday wherein the esteemed jury brainstormed on the coveted entries forwarded by the participants. Find the shortlist below:
| 1. CAMPAIGN | |||
| 101. Issues Management or Crisis Management | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Listing of Stock Exchanges in India | Consortium of Global Private Equity Firms | Integral PR |
| 2 | Saving Cloud Telephony | Knowlarity | Value 360 Communications |
| 3 | Housing.com | Housing.com | Housing.com |
| 4 | Air India Brand Building & Crisis Management: A Real 24x7 story | Air India | Perfect Relations |
| 5 | Marketing Campaign leads to 'Anti-National' tag | A Survival Saga | Malabar Gold & Diamonds | ResPublica Consulting |
| 102. Public Affairs | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | PR Campaign for Public Affairs | Vistara (TATA SIA Airlines Ltd) | Vistara (TATA SIA Airlines Ltd) |
| 2 | Time to Un'burden' - Commitment to reduce the NCD burden in India through a multi-sectoral approach. | Partnership to Fight Chronic Diseases | S.P.A.G. |
| 3 | Daughters of Mother India | Vibha Bakshi | Weber Shandwick |
| 4 | Listing of Stock Exchanges in India | Consortium of Global Private Equity Firms | Integral PR |
| 5 | FHRAI Tie-up for Jal Satyagraha | Dainik Bhaskar | Dainik Bhaskar |
| 103. Most innovative use of Social Media | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Whisper India - Own Those 5 Days | Whisper India | Madison Public Relations - a unit of Madison Specialist Communication Services Pvt. Ltd |
| 2 | 6E Appsters | Indigo Airlines | Genesis Burson Marstellet |
| 3 | A hilarious attempt by TE-A-ME to "purify" Donald Trump | TE-A-ME | ARM Digital Media Pvt Ltd |
| 4 | UrbanClap - Most innovative use of Social Media | UrbanClap | Value 360 Communications |
| 5 | BBLUNT's #DirtyLittleSecret Dry Shampoo campaign | BBLUNT | MSLGROUP |
| 104. Integrated Campaign | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Edelweiss Olympic Campaign | Edelweiss Financial Services | Edelweiss Financial Services |
| 2 | Technology is making Business a Team Sport: Integrated Launch of HCL's partnership with MU | HCL Technologies | HCL Technologies |
| 3 | Super-kid SHIVA cycles his way into a million hearts - Emerges synonymous with Innovation and Swwach Bharat | Nickelodeon | Viacom18 Media Pvt Ltd |
| 4 | A hilarious attempt by TE-A-ME to "Purify" Donald Trump | TE-A-ME | ARM Digital Media Pvt Ltd |
| 5 | A March #BackToSchool | Vodafone Foundation | Adfactors PR |
| 6 | The Story of A Roaring Revival | Make In India Week | Genesis Burson Marstellet |
| 7 | Saffolalife Walk together to #protectherheart | Saffolalife | 20:20 MSL |
| 105 A. Continuous Campaign { Metro Only} | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | One Shot Against Seven Deadly Diseases | Mission Indradhanush | Genesis Burson Marstellet |
| 2 | Early Starters Initiative - Aviva India's wake-up call to young parents | Aviva India | Adfactors PR |
| 3 | REINVENTING THE FUTURE | ADITYA BIRLA GROUP | ADITYA BIRLA GROUP |
| 4 | Go Big, Go NBA | National Basketball Association, Pvt Ltd India | Genesis Burson Marstellet |
| 5 | Saffolalife Walk together to #protectherheart | Saffolalife | 20:20 MSL |
| 2. PRODUCT & PROMOTION | |||
| 201. Entertainment, education, sports and lifestyle sector | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Go Big, Go NBA | National Basketball Association, Pvt Ltd India | Genesis Burson Marstellet |
| 2 | When you Play the Game of Thrones, you win! | Star World Premier HD | Creation India |
| 3 | nexGTv SPOTLight | nexGTv | Popkorn Communications |
| 4 | NAAGIN - Slithering up the Ladder of Success | COLORS | Viacom18 Media Pvt Ltd |
| 5 | Budhia Singh was Born To Run; What were you Born to do? | Viacom18 Motion Pictures | Viacom18 Media Pvt Ltd |
| 6 | Showing the finger to taboos about sex in India's MTV Big F | MTV India | Viacom18 Media Pvt Ltd |
| 7 | Gap India says #HelloMumbai | Gap India | PR Pundit |
| 8 | Drawing cheers for Premier Futsal | Premier Futsal | Adfactors PR |
| 9 | Zee Cine Awards 2016 | Zee Cinema | Zee Cinema |
| 10 | Daughters of Mother India | Vibha Bakshi | Weber Shandwick |
| 202. Healthcare \ Healthcare Providers | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Cochlear - Sounds of Joy | Cochlear - Sound of Joys | Adfactors PR |
| 2 | Saffolalife Walk together to #protectherheart | Saffolalife | 20:20 MSL |
| 3 | Spreading the Joy of Pregnancy | Nova IVI Fertility | Adfactors PR |
| 4 | NM Wadia: A Renaissance of a Legacy Brand | NM Wadia Institute of Cardiology | Ideosphere Consulting |
| 5 | Healthcare - Buzz4health | Buzz4health | Value 360 Communications |
| 203. Financial Services Sector | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Early Starters Initiative - Aviva India's wake-up call to young parents | Aviva India | Adfactors PR |
| 2 | Getting Pockets in every Pocket | ICICI Bank | Adfactors PR |
| 3 | All's fair with Faircent | Faircent | Adfactors PR |
| 4 | Birth of a new bank | IDFC Bank | Adfactors PR |
| 5 | Lloyd's of London - City Risk Index | Lloyd's of London | Weber Shandwick |
| 204. Technology | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Yu Play God | Yu | Genesis Burson Marstellet |
| 2 | Paytm - Technology | Paytm | Value 360 Communications |
| 3 | India Embraces The Mighty Lenovo ZUK Z1 | Lenovo ZUK Z1 | Zeno Communications India Private Limited |
| 4 | All's fair with Faircent | Faircent | Adfactors PR |
| 5 | Canva- The grand India Launch | Canva | 20:20 MSL |
| 205 A. Best use of PR by a Brand { Metro Only} | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Bajaj V | Bajaj V | Ketchum Sampark |
| 2 | Getting Pockets in every Pocket | ICICI Bank | Adfactors PR |
| 3 | The return of Summer Funventures at Starbucks | Starbucks India | GolinOpinion |
| 4 | Godrej's Dream for Vikhroli 'THE TREES' | Godrej Properties | Godrej Properties |
| 5 | Early Starters Initiative - Aviva India's wake-up call to young parents | Aviva India | Adfactors PR |
| 6 | Lifebuoy's "Help a Child Reach 5" | Lifebuoy | GolinOpinion |
| 3. CORPORATE & PUBLIC | |||
| 301. Public Sector | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | The Story of A Roaring Revival | Make In India Week | Genesis Burson Marstellet |
| 2 | Public Sector - Mann ki Baat with PM Modi - MyOperator | MyOperator | Value 360 Communications |
| 3 | Hero Electric - Public Sector | Hero Electric | Value 360 Communications |
| 4 | One Shot Against Seven Deadly Diseases | Mission Indradhanush | Genesis Burson Marstellet |
| 5 | IT's MY BUS | IT's MY BUS | KSRTC |
| 302 A. CSR & Not-for-profit { Metro Only} | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | TELENOR WEBWISE PROGRAMME | Telenor India | Text 100 |
| 2 | Daughters of Mother India | Vibha Bakshi | Weber Shandwick |
| 3 | Chakachak Mumbai' - Aao Zindagi Chamkayein | Viacom18 | Viacom18 Media Pvt Ltd |
| 4 | Ride to safety | ICICI Lombard General Insurance company Ltd | Adfactors PR |
| 5 | ICICI Academy for Skills | ICICI Bank Ltd. | ICICI Bank Ltd. |
| 303. Internal Communications | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Celebrating Viacommunity Day | Viacom18 | Viacom18 Media Pvt Ltd |
| 2 | Big Belly- Feasting On Ideas that Innovate | Viacom18 | Viacom18 Media Pvt Ltd |
| 3 | GQ SPICE | Hinduja Global Solutions Limited | Hinduja Global Solutions |
| 4 | "Learn VPO, Live VPO, Love VPO" | Anheuser-Busch InBev India & Southeast Asia | Avian Media |
| 5 | PRAKRUTHI | PRAKRUTHI | KSRTC |
| 304. Best use of PR by a corporate | |||
| S.NO. | Entry Name | Brand | Entrant Company |
| 1 | Paytm - Best use of PR by Corporate | Paytm | Value 360 Communications |
| 2 | Qualcomm Design In India Challenge | Qualcomm | Avian Media |
| 3 | Building a future ready reputation- The Godrej Way! | Godrej Group | Godrej Group |
| 4 | Fevicol-Bringing dignity into the lives of carpenters | Fevicol | ICICI Bank Software Robotics |
| 5 | ICICI Bank Software Robotics | ICICI Bank Software Robotics | ICICI Bank Software Robotics |
