Tata AIA calls upon first-time voters to register themselves
#VoteKarneKoTaiyaar is a social media campaign
Tata AIA has launched a social media campaign titled #VoteKarneKoTaiyaar, encouraging young Indians, particularly first-time voters, to immediately register themselves to vote and then go ahead and vote on election day, in their respective locations.
"The campaign aims to instill a sense of national responsibility and duty among the youth, leveraging their growing consciousness towards societal issues. In a time where Gen Z is increasingly demonstrating a heightened awareness towards matters like sustainability, road safety, and cyber awareness, Tata AIA recognizes the pivotal role they play in shaping the future of the nation," said the brand.
The #VoteKarneKoTaiyaar campaign taps into the digital savvy youth, who are avid consumers of online content and active on social media platforms. Recognizing that over 90% of them utilize the internet and social media frequently, Tata AIA endeavors to channel this digital engagement towards fostering a culture of civic participation, starting with registering to vote.
By integrating the concept of 'taiyaari' (readiness) from Tata AIA's overarching brand theme, "Har Waqt Ke Liye Taiyaar," the campaign extends the narrative of being prepared by registering themselves to cast their important vote. It further encourages them to vote on the day of election and participate in securing their and the future of the nation.
