diwali
The four-film campaign 'Whatever Diwali brings, we've got you' has been crafted by DDB Mudra Group
e4m Staff Nov 20, 2023 9:34 AM
The Diwali brand film by Schbang is done up in the style of India's colourful tradition of truck art
e4m Staff Nov 16, 2023 12:11 PM
The ‘Bachane ki aadat bachpan se’ campaign centers around a young protagonist
e4m Staff Nov 14, 2023 9:18 AM
The film ‘Main Sambhaal Lungi’ will be on social & digital platforms during the festival of Diwali
e4m Staff Nov 13, 2023 2:00 PM
The campaign celebrates customers who experienced their first inaugural Diwali in the comfort of their homes and businesses
e4m Staff Nov 13, 2023 10:00 AM
The campaign aims to break shackles associated with societal stigmas where women are condemned at every step of their journey once they decide to step out of her husband’s house
e4m Staff Nov 11, 2023 8:48 AM
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
e4m Staff Nov 10, 2023 7:10 PM
The two went viral a few months ago with their doodh-kheer banter campaign
e4m Staff Nov 10, 2023 4:46 PM
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
This year, brands aim to redefine what Diwali means beyond the celebrations
e4m Staff Nov 10, 2023 8:57 AM
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Shantanu David Nov 10, 2023 8:39 AM
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Naziya Alvi Rahman Nov 9, 2023 2:41 PM
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Tanzila Shaikh & Chehneet Kaur Nov 9, 2023 9:00 AM
#DiwaliApneGharShiftingWali campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn
#Amazewalidiwali campaign that celebrates the importance of relationships is conceptualised by Bodh Entertainment Private Limited
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Kanchan Srivastava Nov 8, 2023 9:14 AM
The film focuses on bringing back the spirit of Diwali of celebrating with one’s family
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
Kanchan Srivastava Nov 7, 2023 8:39 AM
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Sohini Ganguly Nov 6, 2023 9:20 AM
The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
e4m Staff Oct 31, 2023 6:41 PM
The campaign centers around the joy of gifting during the festival of lights
e4m Staff Oct 30, 2023 4:08 PM
The campaign focuses on changing the narrative around Soan Papdi, a beloved Diwali sweet that often finds itself re-gifted
e4m Staff Oct 21, 2023 8:29 AM
The 'Tyohar Ki Nayi Kashish’ film is for Shoppers Stop’s Kashish brand
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Tanzila Shaikh Sep 14, 2023 8:27 AM
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM
October being a festive month, readership was centred on Durga Puja, Dussehra, Karva Chauth and Diwali, according to Taboola's insights
exchange4media Staff Oct 28, 2022 4:06 PM
We pick out the campaigns that have stood out among the clutter of festive ads
Tanya Dwivedi Oct 26, 2022 8:57 AM
The film has been ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia
exchange4media Staff Oct 25, 2022 12:00 PM
The brand has associated chef Vikas Khanna for the campaign
exchange4media Staff Oct 24, 2022 6:00 PM
The campaign has been launched across multiple digital platforms
exchange4media Staff Oct 24, 2022 3:00 PM
The telecast will be available on the newly revamped www.bttv.in website as well as the channel’s YouTube, Twitter, Facebook and LinkedIn pages
exchange4media Staff Oct 24, 2022 8:41 AM
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
exchange4media Staff Oct 24, 2022 8:37 AM
