Ghadi Detergent urges people to have clean streets as well as clean homes
The new film produced by Headsail Media Services Pvt. Ltd
diwali
Volkswagen India explores the chaotic fun of last-minute Diwali preps
The four-film campaign 'Whatever Diwali brings, we've got you' has been crafted by DDB Mudra Group
No destination is too far, says Ashok Leyland in its tribute to India's truckers
The Diwali brand film by Schbang is done up in the style of India's colourful tradition of truck art
Shraddha Kapoor lights up Diwali celebrations in Hershey India's new campaign
The new film celebrates love and togetherness
Federal Bank’s Diwali campaign emphasizes the importance of starting to save early in life
The ‘Bachane ki aadat bachpan se’ campaign centers around a young protagonist
Mahindra Finance encapsulates the essence of Diwali in new campaign
The film ‘Main Sambhaal Lungi’ will be on social & digital platforms during the festival of Diwali
Piramal Finance launches 'Pehli Diwali' campaign
The campaign celebrates customers who experienced their first inaugural Diwali in the comfort of their homes and businesses
Tilda Basmati Rice explores the beautiful blend of old & new Diwali traditions
The campaign is created by LS Digital
ManipalCigna Health Insurance Diwali reminds us about the importance of well-being
The company has released two new films
Polycab campaign pays tribute to the electrician community for lighting up our homes
The ‘Dill Ke Roshani’ campaign is created by ShrtFrm
MG Motor’s Diwali campaign celebrates the true meaning of ‘ghar ki lakshmi’
The campaign aims to break shackles associated with societal stigmas where women are condemned at every step of their journey once they decide to step out of her husband’s house
This Diwali, Coca-Cola will help you create personalised AI-generated wish cards
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
Dhanteras: Zomato and Blinkit strike gold again with collaborative print ad
The two went viral a few months ago with their doodh-kheer banter campaign
Ahead of Diwali, brands fire up experiential marketing
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Diwali ads: Love and homecoming at the heart of campaigns this festive season
This year, brands aim to redefine what Diwali means beyond the celebrations
Festive campaigns come alive with Gen AI sparkle
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Media mix will see a dramatic change: Arnab Roy, Coca-Cola
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Sixer for OOH: Brands paint the town blue for World Cup
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh
The new AV released under the brand thought of #ZindagiHit
PNB Housing Finance lights up home ownership dreams in Diwali campaign
#DiwaliApneGharShiftingWali campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn
Amaze shines light on mending ties with loved ones this Diwali
#Amazewalidiwali campaign that celebrates the importance of relationships is conceptualised by Bodh Entertainment Private Limited
This Diwali, ICICI Prudential MF promotes the benefits of investing
The campaign will be out on the company’s digital channels
Festive Marketing: CMOs use AI tools to optimize spends
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Haldiram's Diwali campaign is about the tradition of gifting
The campaign is named ‘Tyohar ke har tohfe me, Haldiram's
Runwal Group unveils Diwali brand film – Where New Stories Begin
The film focuses on bringing back the spirit of Diwali of celebrating with one’s family
Greenlam Industries celebrates inner beauty in Diwali campaign
The digital film has been produced by The Titus Upputuru Company
This Diwali, Luminous Power Technologies celebrates unsung heroes who light up our lives
The campaign is conceptualized and executed by AutumnGrey
Why Diwali is the best season for customer retention
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
vivo celebrates the joy of homecoming in new Diwali campaign
The campaign is crafted by FCB India
On Diwali, brands light up MarTech space to reach consumer heart and wallet
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Asian Paints links emotions to colours in Diwali campaign
The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought
Kalyan Jewellers launches star-studded Diwali ad campaign
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
Bikano celebrates the joy of child adoption in Diwali campaign
The campaign urges everyone to partake in the celebration of joy
Amazon showcases heartfelt #magic moments for the festive season
The campaign has been conceptualised by The Minimalist
Larah Opalware by Borosil is giving you ideas about perfect Diwali gift
The campaign centers around the joy of gifting during the festival of lights
On Diwali, Bikano is seeking 'Justice for Soan Papdi'
The campaign focuses on changing the narrative around Soan Papdi, a beloved Diwali sweet that often finds itself re-gifted
McDonald’s Diwali campaign encapsulates the essence of familial bonds and joy
The #ForYourOtherDiwali campaign is created by DDB Mudra group
Shoppers Stop’s Diwali campaign with Rakul Preet ignites the spirit of togetherness
The campaign is titled ‘We-Time Wali Diwali’
Paragon’s Diwali film salutes heroes who prioritize duty over celebrating with family
The ad film will be broadcasted on HotStar throughout the World Cup
Shoppers Stop’s Diwali campaign: Sanya Malhotra wants you to embrace new experiences
The 'Tyohar Ki Nayi Kashish’ film is for Shoppers Stop’s Kashish brand
Tapping the trend: What's inspiring ad world this cricket & festive season
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
We found the pulse of what can really make ‘do nothing’ tick: Sukesh Nayak
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
2032% rise in readership around Karva Chauth topics in Oct: Taboola report
October being a festive month, readership was centred on Durga Puja, Dussehra, Karva Chauth and Diwali, according to Taboola's insights
Best Diwali ads 2022: Gratitude and empathy at the heart of festive campaigns this year
We pick out the campaigns that have stood out among the clutter of festive ads
Godrej celebrates 125 years of Diwali with digital brand film
The film has been ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia
Nutella launches #NutellaWaliDiwali campaign
The brand has associated chef Vikas Khanna for the campaign
Ferns N Petals rolls out digital film #DiwaliRishtonWali
The campaign has been launched across multiple digital platforms
Senco Gold & Diamonds launches campaign for Dhanteras with Kiara Advani
The campaign is called Festival of Artistry
Business Today TV to go Live today with Muhurat Trading
The telecast will be available on the newly revamped www.bttv.in website as well as the channel’s YouTube, Twitter, Facebook and LinkedIn pages
This Diwali, HP World Stores make space for local artisans
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans