Arnab Roy appointed Global Category President for Coca-Cola
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
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Craft communication that cuts through digital clutter: Arnab Roy, Coca-Cola
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
Media mix will see a dramatic change: Arnab Roy, Coca-Cola
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Coca-Cola's H2 spending to be the highest ever in India: Arnab Roy
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
'ICC World Cup is the right turning point for the advertising industry'
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can leverage it for their gain
The time of making just 2-3 TVCs is over: Arnab Roy, Coca-Cola
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
Thums Up announces ‘Stump Cam’ campaign ahead of the ICC Men's T20 World Cup 2022
The campaign will provide audiences with exclusive access to match footage and content