Has festive 2025 signalled a turning point for D2C marketing?
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
festive-season
Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Post-Diwali Reset: How quick commerce platforms are sustaining festive momentum
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
JBL unveils festive campaign
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Will AI give marketers their ROI’s worth this festive season?
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
D2C brands bet big on quick commerce for festive season
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
AI in festive mode as brands celebrate efficiencies in spends
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
We are looking at a pretty busy festive season: Vivek Srivatsa, Tata Motors
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Automakers hit the gas: Festive ad spends likely to surge 25-30%
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
H2 looks promising with signs of a larger-than-usual festive season: Ashwin Padmanabhan
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
CMOs battling to balance budget cuts & ROI before festive season
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
SC advertising mandate to dampen festive season spending?
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Maruti Suzuki's overall ad spends have been higher than before: Shashank Srivastava
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Auto sector hits the fast track this festive season
Industry estimates suggest as many as 1.138 million passenger vehicles - cars, sedans and utility vehicles - were sold between August 17 and November 14
How is the festive season going for influencer marketing industry
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
This festive season, Reliance General Insurance wants you to shop healthy
The campaign raises awareness on cancer-causing ingredients in common products
Media mix will see a dramatic change: Arnab Roy, Coca-Cola
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Sixer for OOH: Brands paint the town blue for World Cup
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Consumers concerned about inflation but want to go further than last year: The Bharat Lab
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
Everything is a celebration, says KreditBee
The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India
Amazon showcases heartfelt #magic moments for the festive season
The campaign has been conceptualised by The Minimalist
Best ads of the fortnight: Olay wants more women in STEM, Zepto promises 'Bumrah Speed'
Ads that caught our attention between October 1 and 15
This festive season, Paisabazaar shifts gears with new brand campaign
The three-film brand campaign features actors Tusshar Kapoor, Dino Morea and Zayed Khan
Brands add sparkle to festive season with regional marketing
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Festive Force: D2C players leverage ONDC to prop up Brand Bharat
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
Travel brands take the CTV route this festive season
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Expecting 8-9% growth this festive season: Tarun Garg, Hyundai
Garg, the COO of Hyundai, talks about the carmaker's association with GECs, expectations from the festive season, media mix and more
65% shoppers see uptick in spending in latter half of year: Carat festive report
The report aids brands in engaging with festive consumers and navigating the cluttered marketing landscape
Will OOH dazzle this festive season?
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Acer India signs Sunil Chhetri as ambassador for festive season
Chhetri will be part of various media campaigns for the brand
Advertisers tap into new tech for World Cup & festive season
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in transforming the way ads are being bought
Auto sector revs up ad budget for festive season
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
‘4 out of every 5 readers look for festive offers in the newspaper’
In its third edition, Times Wishlist asked questions for the festive season
World Cup in the festive months: A win-win for brands?
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
Ikea celebrates the joy of newness in festive ad
The ad introduces new products PERSBOL chair and the INGATORP table
Our marketing budget is up by 15% this year: Shashank Srivastava, Maruti Suzuki
Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
Tapping the trend: What's inspiring ad world this cricket & festive season
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Myntra calls for ‘finding your own beauty’
The campaign uses a satirical ad film
54% of Indian consumers prefer hybrid shopping for festive season: InMobi Festive Report
Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report
Google to hike ad rates for festive season?
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
ShareChat & Moj in Kolkata to highlight power of language-first move this festive season
Powered by e4m, this initiative underscores the significance of regional languages in India's digital landscape
Will H2 see return of the AdEx?
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Three Cheers: Good monsoon, IPL & cricket world cup likely to lift AdEx this year
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
We found the pulse of what can really make ‘do nothing’ tick: Sukesh Nayak
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
‘Humour in ad campaigns will make a comeback’
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Ferns N Petals rolls out digital film #DiwaliRishtonWali
The campaign has been launched across multiple digital platforms
This Diwali, HP World Stores make space for local artisans
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
Ayushmann & Aparshakti Khurrana bring alive Magicbricks’ MB Prime services
The light-hearted digital film offers a glimpse into the features of MB Prime
Spinny says ‘Go far, to come together’ this festive season
The campaign featuring PV Sindhu will have a strong presence during T20 World Cup
‘Premium products or higher price points are becoming increasingly important’
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more