UndrAds appoints Sanjay Trehan to steer its AI-led ad monetisation strategy

Sanjay Trehan takes on the role of Strategic Advisor

by e4m Desk
Published: Mar 5, 2026 6:22 PM | 2 min read

UndrAds has announced the appointment of Sanjay Trehan as a Strategic Advisor.

UndrAds has developed an AI-native advertising stack trained on four decades of combined ad operations expertise drawn from specialists within its core teams. “Now with Sanjay’s experienced guidance combined with the team, our wisdom will grow multifold,” said Lakshya Ankit, Founder of UndrAds.

Traditional ad operations often rely on manual processes and are prone to errors. UndrAds introduces an agentic system designed to detect even minor shifts in performance and operations. Founder Lakshya believes that while AI can manage the heavy operational workload, final decisions should still be guided by human expertise.

Sanjay shared that he views UndrAds as a company driven by a strong sense of purpose and positioned to help shape the future of ad monetisation.

Lakshya added that adtech demands rapid decision-making, frequent pivots, and a deep understanding of evolving ad formats and supply pathways. He noted that guidance from an industry veteran like Trehan will help the company move forward with greater confidence while sharpening its product and strategy choices.

The company currently works with publishers across web platforms, mobile apps, gaming studios, and CTV ecosystems, delivering performance through tier-1 demand partnerships and a specialised adtech team.

Sanjay Trehan is widely regarded as one of the most respected leaders in India’s digital and media ecosystem. His career includes senior leadership roles at NDTV Convergence, Microsoft India (MSN), HT Media, and Times Internet.