HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan

Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”

by Abid Hasan
Published: Jul 29, 2015 8:32 AM | 1 min read

HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan

Freshly brewing in the never-ending TOI-HT rivalry is HT’s latest ad that says ‘HT is almost 2/3^rd of TOI in Mumbai’ and tells advertisers to pick HT over TOI for their media plan.

Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”.

Earlier we had seen the print war moved to east for a brief period when TOI and The Telegraph were fighting with each other over who is number one in West Bengal.

This time around HT has released an email campaign that says 9.11 Lakh HT readers do not read TOI..

The ad also highlights, “HT is almost 2/3^rd of TOI in Mumbai with 14.35 Lakh readers. What’s more 9.11 Lakh HT readers do not read TOI.”