IMC 2009: Innovate or die: Juan Senor
Juan Senor of Innovation Media Consulting had several examples to share in his presentation on ‘Innovation in Magazines using Technologies’. Speaking on Day two of the Indian Magazine Congress 2009, Senor spoke not just about the ‘SOUL’ of the magazine business, but also explored the various ways in which to bring it out.
Juan Senor, Partner, Innovation Media Consulting had several examples to share in his presentation on ‘Innovation in Magazines using Technologies’. Speaking on Day two of the Indian Magazine Congress (IMC) 2009, Senor spoke not just about the ‘SOUL’ of the magazine business, but also explored the various ways in which to bring it out.
The two-day IMC 2009 was held in Delhi on November 5-6. Worldwide Media was the presenting sponsor, while Chitralekha and Cannon were the associate sponsors. exchange4media Group (exchange4media.com, impact and Pitch) was the media partner.
According to Senor, ‘SOUL’ stood for:
S – Sensuality: magazines needed to be sensuous O – Omnipresent: magazines need to have integrated operations but different content for different platforms U – Unique: magazines need to filter content for uniqueness; the soul of the business is to tell good stories L – Light: People don’t have the time to go through a 375-paged tome; what is needed is short, crisp, well-written content. Here, less is more.
Stating that the business had not changed but the business model had, Senor stressed on, “Innovate or die. Despite the emergence of various media, print will stay, it will never die. But at the same time, it is important to adapt and evolve.”
He further said, “Hard times evoke panic and brilliance.” While it never did any good to panic, brilliance, on the other hand, could make all the difference.
