Colors Bigg Boss and Ching's Schezwan Chutney forge partnership

Colors Bigg Boss and Ching's Schezwan Chutney have announced a partnership, with Ching's products taking centre stage in the Bigg Boss kitchen, the epicentre of all the drama, masala and gossip.

As part of the partnership, kitchen counters are topped with Ching’s products, bringing a meaningful "flavour" to the lives of housemates and the audience. 

Commenting on its association, the Managing Director Ajay Gupta from Ching’s Schezwan Chutney said, “This meaningful partnership with Bigg Boss is an ideal place to showcase versatility in our product portfolio. Through this engagement, we wanted to expand our horizons beyond advertising and explore meaningful collaborations that will help to communicate our brand narrative and reach out to a wider audience who are fans of desi Chinese in India. Ching’s Schezwan Chutney symbolizes the spice and adds a zing of the BB house.” 

Pavithra KR - Head, Revenue, Colors, Viacom18 says “Bigg Boss kitchen brews maximum melodrama in the house.  Ching’s presence in the kitchen over the years has made Ching’s synonymous with the spicy affairs of the kitchen. This is yet another season of Bigg Boss, where we are associating with Ching’s as a special partner. The show’s high-octane visibility and buzz over the seasons has helped Ching’s in creating high recall among its target audience. This time around, we have witnessed a flavourful engagement with the consumers through multiple initiatives that have furthered the brand proposition.” 

The 16th Season of Bigg Boss is focused on offering a robust experience to brand partners through means of Engagement, Excitement & Entertainment. The idea is to assist the brands in creating a powerful and impactful narrative that has the potential to build a lasting connection with the audience through content present in multiple markets cutting across geo-social cross-sections in India.