Godrej 2.0: Rebranding for Relevance
As Godrej Enterprises unveils its vibrant new identity, Sumeet Bhojani, Head of Brand & Strategic Insights, decodes the brand's journey and the story behind the new logo
Q] As Godrej embarks on this new journey, how do you envision its future and what are the key goals for the brand moving forward?
For the future of the company, the core pillar guiding this entire repositioning exercise is the customer experience. Our goal is to enhance the overall CX for today’s consumers, and by ‘customer experience’, I mean far more than just service—although service is undoubtedly a key component. We are focused on improving the entire customer journey, starting from the discovery phase, whether through our website or social media channels, to the purchase and transaction process, including our e-commerce platform and retail experience. Beyond the sale, we also aim to enhance the post-purchase experience, particularly for products like furniture—this includes installation services, delivery, and customer support. The vision is to improve each touchpoint in the journey to ensure a seamless and enriched overall experience for the customer.
Q] As Godrej embarks on this new journey, how do you envision its future and what are the key goals for the brand moving forward?
For the future of the company, the core pillar guiding this entire repositioning exercise is the customer experience. Our goal is to enhance the overall CX for today’s consumers, and by ‘customer experience’, I mean far more than just service—although service is undoubtedly a key component. We are focused on improving the entire customer journey, starting from the discovery phase, whether through our website or social media channels, to the purchase and transaction process, including our e-commerce platform and retail experience. Beyond the sale, we also aim to enhance the post-purchase experience, particularly for products like furniture—this includes installation services, delivery, and customer support. The vision is to improve each touchpoint in the journey to ensure a seamless and enriched overall experience for the customer.
Q] As Godrej embarks on this new journey, how do you envision its future and what are the key goals for the brand moving forward?
For the future of the company, the core pillar guiding this entire repositioning exercise is the customer experience. Our goal is to enhance the overall CX for today’s consumers, and by ‘customer experience’, I mean far more than just service—although service is undoubtedly a key component. We are focused on improving the entire customer journey, starting from the discovery phase, whether through our website or social media channels, to the purchase and transaction process, including our e-commerce platform and retail experience. Beyond the sale, we also aim to enhance the post-purchase experience, particularly for products like furniture—this includes installation services, delivery, and customer support. The vision is to improve each touchpoint in the journey to ensure a seamless and enriched overall experience for the customer.
