India-Pak Champions Trophy final has highest reach for any one-day event

The 18-day-Champions Trophy surpassed 46-day-IPL with a reach of 418 million individuals, according to BARC India

by exchange4media Staff
Published: Jul 7, 2017 9:02 AM | 2 min read

The recent Champions Trophy (CT) has been testimony to the fact that Cricket remains as one of the biggest platforms

According to Star, the Cummulative Reach of the tournament stands at a staggering 418 million individuals across India across age groups, which would mean that almost every second Indian with a TV has watched CT. On a comparative note, the 18 days event (ICC CT) has surpassed 46 days IPL in terms of reach (IPL10 reached 411 million individuals).

India matches ratings doubled to 7.3 compared to 3.6 of 2013 edition. The high point of the tournament was the final match between India and Pakistan, rated at 11.3 TVR among Males (Males 15+ AB, All India Urban). This is 2x of last season’s final (5.1 TVR). The reach of final match is 268 million (at 2+, All India), this the highest reach number for any one-day event in BARC history.

On a comparative lens with other properties like Bigg Boss and Jhalak Dikkhla Jaa properties, which deliver reach of around 200 million over 3 months or so, CT over a period of 18 days has delivered 2x the reach.

With the above kind of delivery and impact, Cricket once again re-establishes itself as the single biggest and unparalleled impact vehicle that is available to advertisers. The advertisers of CT have also seen this value potential and invested in the platform. Sources indicative mention about 50 advertisers leveraged this platform and the revenue per game realised by broadcaster Star Sports was almost 3 times higher than the last season.