Big CBS goes outdoors for ‘America’s Got Talent’
Spread across 100 outdoor mediums, the outdoor campaign has tapped the retail space for high visibility
Popular reality show ‘America’s Got Talent’, which is simulcast on Big CBS Prime, Love and Spark, has become one of the top preferred shows in English entertainment for Indian viewers. As part of the marketing initiatives the channel has chosen the outdoor route across five prime markets – Mumbai, Delhi, Bangalore, Kolkata and Hyderabad.
Proactive In and Out Advertising has executed the campaign in these cities, whereas A Comms has taken care of advertising at the Crosswords store in Mumbai, Bangalore, and Hyderabad.
The outdoor campaign is spread across over 100 outdoor mediums in these markets. Some of outdoor assets that are used in campaign are gantries, street furniture at the Commonwealth Games Village in Delhi, strategic bus shelters at high catchment areas and Big street inventory on Delhi metro stations. Apart from the traditional out of home innovation on Worli Sea Link in Mumbai, National Highway 7 and Crossword store interiors.
Commenting on the campaign execution on behalf of A Comms, Abu Talib Khan, Senior Account Manager, said, “CBS wanted a clutter-free way to reach out to the cream of Indian TV audiences, and this campaign did just that. Our growth as a network in the past years helps us deliver multiple destinations for a single campaign, which is not just efficient to execute but also cost effective for the brand.”
(Inputs from Priyanka Nair)
