e4m NEONS OOH Awards 2024: Taj Mahal’s Megh Santoor campaign is OOH Campaign of the Year
The innovative campaign bagged 6 golds and 1 silver metal across categories
The 13th edition of e4m NEONS OOH Awards 2024 was held on Wednesday, May 8 at Taj Santacruz, Mumbai to recognise and celebrate the exceptional work in OOH advertising ecosystem. The awards honoured creative excellence in out-of-home advertising design & innovation. At the dazzling night, Taj Mahal’s Megh Santoor campaign by RapportWW was honoured with the ‘OOH Campaign of the Year’ award for its creativity and innovation.
The Taj Mahal Megh Santoor Symphony achieved a Guinness World Record, marking a groundbreaking milestone in outdoor advertising. In the campaign, the billboard ingeniously used the rain to play Santoor notes, orchestrating the soulful Raag Megh Malhar from Hindustani classical music. A one-of-a-kind musical installation was seen opposite Vijayawada railway station.
The awards recognised and honoured brands and agencies for their impressive and path-breaking work, content, excellence, innovation and creativity. The prestigious awards recognise and celebrate exceptional work across 8 prime categories which are further divided into various sub-categories.
The dazzling awards night was graced by top industry leaders, heads and experts from the OTT and advertising domain.
This year, the e4m NEONS OOH Awards 2024 jury was chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited. The other jury members are some of the prominent names from the media world including industry leaders and seasoned professionals
