Ranjoy Dey joins Creative Factor as Partner and Chief Growth Officer
Previously, he was the Digital Head of Havas Media,
The 13-year-old business consulting and communication agency, Creative Factor has onboarded Ranjoy Dey as a Partner and Chief Growth Officer (CGO) to expand its business consulting and digital portfolio for its domestic and global clientele.
A strategic business planner and marketer, for the last 22+ years, Dey, has been passionately engaged in clients’ businesses through business consulting and communication practices like CSR Consulting, Brand Consulting, Integrated Marketing Programming, Digital Strategy, and Digital Media Planning. Prior to Joining Creative Factor, he was the Digital Head of Havas Media, COO Ignite, and COO Digitas India.
In the last few years, he had built Volunteer4India - an innovative, technology-led CSR Consulting start-up from scratch that delivered stakeholder engagement metrics for Brands. Dey had also been an independent Marketing Consultant for SME organizations and startups while sharing knowledge at various top B Schools as an Industry Guest Faculty. A prominent speaker, moderator and panellist at major industry events.
During his career he has worked on Brands like Intel, Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Emirates, LG, Maruti Suzuki, Pizza Hut Delivery, amongst others. He & his teams have won several National and International awards including the PMAA, MAA Globes, Abbys and DMA.
Speaking on the appointment, Tridiv Das, Founder & CEO says that having Ranjoy on board is in line with our future plans to emerge as a strong purpose-driven marketing and consulting brand. We are one of the few independent business consulting and communication agencies that looks at businesses holistically to transform them inside out and activate their purpose internally and externally.
Says Dey on his appointment: “To me, it is great to have my ex-colleagues back together and doing something meaningful collectively. As a CGO, I am looking forward to launching our new sets of consulting offerings under a single umbrella – CF I.M.P.A.C.T. It is an integrated method for purpose activation through communication and transformation. This has been developed with our 20 decades of expertise to assist brands to become more purposeful in their initiatives and activating the core purpose of the business beyond the vision and mission statements.
"As a Specialty Business consulting and communication professional, we understand Business Models and their Operations. We leverage our Business Intelligence, Strategic Thinking Models, Human-To-Human (H2H) Business Relationships, Creativity, Communication and Domain Expertise across Technology, Manufacturing, Digitization and Sustainability to deliver Unconventional Business Solutions and approaches to Global Clientele."
