'Digital disruption has changed the way we communicate with the audience’

To recognise women leaders’ relentless pursuit of excellence in public relations and corporate communication, exchange4media PR & Corp Comm launched the Women Achievers Awards in 2020. The third edition of the awards in 2022 felicitated the women leaders who have been shaping the industry through their incredible work.

The awards recognised women who not only achieved major milestones in their careers but also brought a dynamic change in the PR and corporate communications industry.

In this series, we feature some of the women leaders who were felicitated at the event. Today, we feature Nimisha Limaye, Founder and Managing Director, Pulse PR. She was bestowed with the “Emerging Entrepreneur of the Year” award in the third edition of the e4m PR & Corp Comm Women Achievers Awards.

Excerpts:

Congratulations on your win at the e4m PR & Corp Comm Women Achievers Awards 2022. How do you feel?

I feel extremely happy that I have won this award. It really motivates entrepreneurs like me to do good work and push ourselves. Awards are all about celebrating your work and performance. Words cannot do justice to what I’m feeling at the moment.

What inspires you on your journey and endeavours?

I really love the work which I’m doing. This really inspires me to get up every day and work. I also see a lot of other female mentors, individuals who have carved out a niche in the industry and are working relentlessly. I know what my goal is and this really inspires me on my journey.

In what ways have you witnessed the PR and corporate communications industry change and evolve over the years? What global practices would you see implemented in India?

Gone are the days when PR experts mass disseminated emails to journos. Today the job of a PR company is not just press release disseminations.

Nowadays we do the research and design custom-made pitches as per the journalist, incorporate information to make the work of the journalist accessible and nurture mutually beneficial relationships.

In terms of global practices- Prominent scoring tools to measure coverage

Tell us about your most valuable learning from the industry. Where do you foresee the PR and comms industry in the coming days?

PR is all about relationship building. Be it with the media or your client. I have learnt that no 2 days are alike in the communication industry. There are days when your client can be featured on page 1 and there are days when you have to manage a crisis just because your client made some statement during an interview/ press conference. Every day is a learning and you evolve.

I feel in the last few years PR as a profession and industry has seen immense growth. People have understood the importance of PR and communications and is an extension of every core function of their client's business. Digital disruption has definitely changed the way we communicate with the audience and will continue to be there.

What would be your message to the future generation of professionals?

Don’t dream about success, work hard towards it. Be organised, though it seems like a task but making a to-do list, and planning your day the night prior really makes your life simpler and you can achieve quite a lot of tasks if you plan in advance. Stay active on social media. Follow relevant influencers. Read. A lot of people nowadays have stopped reading newspapers. Please read as much as possible.