PRCAI launches new client-consultancy partnership charter
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
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PR professionals should own the space of purpose: Experts
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
Effective communication is a vital leadership skill: Purnima Sahni Mohanty, AWS
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Walk the talk: Building narratives for sustainability
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Edelweiss Alternative Asset Advisors appoints Jyoti Goswami as Director - Corp Comm & PR
Prior to this, Goswami was with Adfactors PR
Media Mantra bags Arogya World's 'Healthy Workplace' certificate
The accreditation was granted after a strict assessment conducted by health industry experts
'PR humanises brands'
Panellists engaged in an insightful session on the topic ‘Rules of engagement between PR and the brands, managing each other expectation’ at e4m PR & Corp Comm 40 Under 40 summit and awards 2022
'Technology will help comms professionals showcase the value they bring to brands’
In today’s Epilogue 2022 series, Aman Gupta, managing partner, India Spag Finn Partners, shares his thoughts about the year that was & PR practices he would like to see in 2023
'Digital disruption has changed the way we communicate with the audience’
Nimisha Limaye, founder and managing director, Pulse PR, was bestowed the ‘Emerging Entrepreneur of the Year’ award at the e4m PR & Corp Comm Women Achievers Awards
PR has never been more relevant than it is today: Nikky Gupta
Gupta, co-founder and CEO, Teamwork Communications Group, was honoured with the 'Entrepreneur of the Year' award at the 3rd e4m PR & Corp Comm Women Achievers Awards 2022
Be open to sharing your learnings with others and build leaders for tomorrow: Rashmi Soni
Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony
Galen Growth & FINN Partners to bring out first 'Global State of Digital Health Report'
The report will input from some 200M data points and more than 12,000 digital health ventures across the globe
‘Our differentiated services make clients trust us with their entire comms mandate’
Deepshikha Dharmaraj, chief executive officer, BCW India Group, deliberates on combining traditional PR practices with digital ones for a perfect success ratio
Abhishek Ramkrishna joins Holcim as General Manager-Corporate Communications
Prior to this, Ramkrishna was with Biocon Biologics as Senior Director–Global Communications
Satinder Bindra joins Meta as Policy Communications Director APAC
Prior to this, Bindra was with ShowReel as Business Advisor
D2C fashion platform Cloudtailor ropes in Shailendra Shyamsukha as Head of Brand & Comm
Shyamsukha will lead the brand’s marketing activities and campaigns on a national level with a strategic integrated communication approach
Yashram Lifestyle Brands awards PR mandate to Nucleus PR
The account will be handled by the agency’s Bangalore Office
UP42 partners with Nearmap for high-resolution aerial imagery of 4 countries
The marketplace would provide imagery of major urban areas in the US, Canada, Australia, and New Zealand
Communication measurement & evaluation are rooted in integrity, transparency: Aseem Sood
At the IPRCCC event, Sood, Impact Research and Measurement CEO, outlines several ideas to help PR professionals streamline their work
'Feedback from public is important in designing an effective policy'
Panelists discussed the contribution of communication in safeguarding public policies at IPRCCCA 2021
Subhayu Mishra joins Citi India as MD-Group Public Affairs, India & South Asia
Prior to this, Mishra was with Standard Chartered Bank as MD & Country Head–Corporate Affairs
Perfect Relations bags communications mandate for GreenCell Mobility
The consultancy will be responsible for managing the end-to-end PR solutions for GreenCell Mobility in India
Leadership means to fail, learn and rise again: Ankita Vazirani
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Vazirani, Co-Founder, Media Mic, believes that a leader should know the intricacies of decision making, teamwork & consistency
Success is the ability to bounce back from failure without losing enthusiasm: Komal Lath
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Lath, Founder, Tute Consult, opens up about being a trendsetter and how leaders earn respect and not demand it
It is important to embrace ourselves & celebrate our differences: Shivani Gupta
In today’s edition of ‘Women Achievers 2022’ series, Gupta, MD & Co-Founder, SPAG and DYE, speaks on gender parity and how women have been carving a niche in almost all the sectors
Focussing on solution instead of problem is the mark of a true leader: Manisha Chaudhary
In today’s edition of ‘Women Achievers 2022’ series, Chaudhary, Founder & Director of Value 360 Communications, urges young professionals to embrace skill-based learning & be relevant at every stage
Ronit Baugh joins Jet Airways as GM & Head of Communications
Prior to this, Baugh was with Oxford University Press as Communications & Public Affairs lead
Focus on creating long-term value & proliferate your business ethically: Ayushi Arora
In today’s edition of ‘Women Achievers 2022’ series, Arora, CEO and Founder, Media Corridors, speaks on the post-pandemic evolution of the PR sector, her contributions to the industry & more
Shreya Sabharwal joins American Express as Communications Lead, B2B Services
Prior to this, Shreya worked with EY India and leading PR agencies
Mahindra Group elevates Pramuch Goel as VP & Head-Group Communications
In his new role, Goel will report to Asha Kharga, Chief Customer and Brand Officer, Mahindra Group
Hansgrohe India appoints PR Pundit as strategic communications partner
The agency will provide strategic communications counsel on corporate reputation management, consumer engagement and CSR in an integrated approach
We are at the beginning of a ‘hyper agility’ era: Varsha Chainani
In today’s ‘Women Achievers 2022’ series, Chainani, Sr VP, Group Communications at Mahindra Group, opens up about striking a balance between her professional and personal life
Digital is a reality and we are adapting to it: Kunal Kishore
Kishore, Founder-Director at Value 360 Communications, decodes important takeaways of PR industry, upcoming trends and more
We should never forget the value of face-to-face communication: Deepshikha Dharmaraj
Dharmaraj, CEO, BCW India Group, outlines how the PR sector has evolved over time, her contributions to the industry and more
Shemaroo Entertainment appoints Sachin Gupta as Lead–Corp Comm, PR & Media Engagement
Prior to this, Gupta was with MSL Group
How PR agencies are tackling employee turnover & talent crunch
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and how it can be addressed
Srabani Sen joins Scripbox as Lead– Communications
Prior to this, Sen was with Nykaa in the corporate communication team
Migros appoints WPP as its strategic communications partner
The account was awarded following a four-month pitch to identify a data-driven and consumer-centric team
The art of storytelling: Key for Corporate Communications
Guest Column: Abhilasha Gupta, Head - Global Corporate Communications & Public Affairs, Tech Mahindra, shares how to master the art of storytelling to build a compelling communication strategy
'Data & analytics will play significant role in PR communication efforts in coming years'
In today's 'Year-ender story of 2021' series, Atul Sharma, Managing Director, Ruder Finn India, shares how Artificial Intelligence will continue to permeate all forms of businesses
‘We needed the capacity to transmit messaging to every person during Covid crisis’
At e4m’s PR and Corp Comm 40 under 40 Summit 2021, Aman Gupta, Ajey Maharaj & Dr Rajiv Chhibber discussed the role of the industry during the Covid-19 pandemic
COLORS names Allison+Partners as its PR agency for India
The agency will partner with the channel for wide-ranging communication support
Archetype India bags a slew of mandates across sectors
The agency pulled off the feat in the last couple of months despite Covid challenges
Dimple Raisurana Kapur joins Pernod Ricard as VP and Head of Corporate Communications
Kapur will be reporting to Thibault Cuny, MD and CEO, Pernod Ricard, South Asia
Ruder Finn marks co-founder David Finn's 100th birthday today
Finn, along with partner Bill Ruder, cemented the role of Communications in the C-suite and elevated Ruder Finn’s reputation globally
Agility, teamwork & clear communication are the keys to success: Udit Pathak
As Media Mantra turns 9 today, Founder-Director Pathak shares that the firm is in the process to devise a media management tech platform in an attempt to pioneer digital adoption in the industry
A lesson in external stakeholder engagement in the times of pandemic
Guest Column: Nickil Baswan, Vice President and Group Head, Corporate Affairs & Policy at Cipla, writes why brands who don't adjust engagement strategy in the pandemic risk losing their network
Lintas Live wins PR & Comms mandate for Valvoline-Cummins
The mandate was awarded after a multi-agency pitch
Innovation in action and thought is key to any agency's progress: Dilip Yadav
Yadav, the founding partner of First Partners, notes that expertise and value are germane to competitiveness irrespective of location in the post-Covid world
50+ leaders, 10 corporates honoured at second edition of e4m Women Achievers Awards
The Lifetime Achievement Award was conferred on Prema Sagar, Chairperson, Genesis BCW India Group and Shravani Dang, Independent Director of company boards