Mohit Kharbanda launches global brand storytelling agency, Anecdot

Mohit Kharbanda, a brand storytelling leader with over 20 years of experience across diverse industries, has announced the launch of his new venture, Anecdot, a global agency with a vision of humanising brand storytelling. With headquarters in New Delhi and a global presence spanning New York and Paris, Anecdot empowers brands to forge authentic connections with audiences worldwide. Through their unique blend of services which include, visual storytelling, community building, brand strategy, and social media planning, Anecdot empowers brands to build long-term trust and engagement with modern consumers. 

The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients. Instead of merely executing campaigns, Anecdot focuses on crafting opportunities for brands to become part of the larger cultural zeitgeist, enabling a more organic, lasting engagement with today's discerning consumer. 

Kharbanda's vision for Anecdot stems from his extensive experience crafting compelling narratives for renowned brands across automotive, lifestyle, technology, gaming, and FMCG (Fast-Moving Consumer Goods) sectors.  He brings together a global team of experienced brand, content and measurement analysts, ensuring Anecdot delivers impactful stories that resonate across cultures and markets. 

Mohit Kharbanda, Founder and CEO of Anecdot said "Consumers today crave authenticity. Anecdot helps cultivate a culture adjacent to your brand by crafting stories that resonate on a deeper level, building genuine connections and driving measurable results for our clients. We're not here to create fleeting trends. Anecdot is all about crafting timeless brand narratives that capture hearts and minds on a global scale. Our team's diverse experience allows us to tell stories that transcend cultural barriers and leave a lasting impact.” 

Anecdot offers a comprehensive suite of services designed to elevate your brand story, regardless of your location:

• Visual Storytelling: End-to-end video production | Photography | Content Writing
• Community Building: Influencer Engagement | Celebrity Campaigns | KOL Partnerships| Impact Engagement
• Brand Strategy: Strategic Consulting| High impact launches | Content Strategy
• Social Media Strategy: New age content and publisher partnerships | Thought Leadership | Cross Cultural Collaborations

 Anecdot is positioned to disrupt the brand storytelling landscape by offering a human-centric approach that prioritizes authentic connections, immersive experiences, and measurable results across the globe.