PR Pundit strengthens travel & hospitality with 9 new mandate wins
All mandates are aimed at driving strategic and integrated communications programmes in India
PR Pundit strengthened its travel and hospitality vertical with 9 new wins spanning across international hotels, online travel aggregator and a tourism board such as Baglioni Resort Maldives, Yatra.com, Six Senses Vana, Six Senses Hotels Resorts Spas, The St. Regis Goa Resort, The Westin Resort & Spa, Himalayas, Grand Hyatt Gurgaon and Hyatt Regency Dehradun to name a few.
The travel and hospitality industry has witnessed a formidable surge, from being the most impacted industry during the COVID 19 epidemic, to emerging the strongest in the post pandemic world. According to India Brand Equity Foundation, the travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20. The buoyant outlook for the sector is a result of the pent-up demand arising from the pandemic, thriving domestic leisure travel, and gradual increase in international travel.
Commenting on the recent wins, Archana Jain, Managing Director, PR Pundit, said, “We are absolutely thrilled and honoured to represent the PR duties of a diverse set of travel and tourism entities, strengthening our overall travel & hospitality portfolio. India’s rich cultural heritage, places of natural beauty along with the demand for leisure travel, provides a significant opportunity to fully explore the potential of the sector. This year also marks 25 years of us delivering benchmarking work with our made-to-measure communications approach and skilful storytelling. We are excited to work with brands and organisations to optimize business objectives, shape perceptions and build salience them.”
