While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate
Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with
In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages
In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising