ad-controversy
The copy accompanying the ad read, "Wife North India aa?" (Is your wife North Indian), implying that women from the north can't make rasam
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM
Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate
Abhik Santara Oct 20, 2020 11:09 AM
Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’
exchange4media Staff Oct 19, 2020 9:03 AM
Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with
Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM
Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad
Misbaah Mansuri Oct 15, 2020 9:11 AM
AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it
exchange4media Staff Oct 14, 2020 5:37 PM
In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages
exchange4media Staff Oct 14, 2020 4:13 PM
In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising
exchange4media Staff Oct 14, 2020 2:47 PM
