With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
Experts hopeful of growth ranging from 10% to 15%
On Women’s Day, e4m ask women leaders how has the industry changed with time
As per the report, digital ad spends are expected to reach 40% share this year
Friends and colleagues remember Da Cunha for his tremendous contribution to the advertising world as well as to social causes. He breathed his last on Friday
Industry lauds the creativity behind the post
Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
The company's worldwide revenue in the second quarter of 2020 decreased 24.7% to $2,800.7 million from $3,719.8 million in the second quarter of 2019