Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
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The report also says that the outlook for the global advertising market in 2024 is growth at 4.7% to $762.5 billion
Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
IPL, ICC T20 World Cup, festival season & good spending by OTT, mobile wallet brands and e-commerce platforms to help achieve estimates, says the report