ad-market

Rise in consumption: Bells of revival ringing for ad market?

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Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends

Kanchan Srivastava Jul 13, 2023 8:51 AM

What’s driving India’s ad market growth

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Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

Nilanjana Basu Jul 4, 2023 9:18 AM

India ad market projected to grow 14.5% driven by digital: Dentsu report

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The report also says that the outlook for the global advertising market in 2024 is growth at 4.7% to $762.5 billion

exchange4media Staff Jun 12, 2023 11:44 AM

BYJU'S ropes in Jiten Mahendra as Vice President & Head Marketing

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Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group

exchange4media Staff May 23, 2022 9:01 AM

Take a peek into new year resolutions of creative powerhouses of Indian adland

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The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022

Mansi Sharma Jan 6, 2022 9:02 AM

Pitch Madison Advertising Report 2020 unveiled: Ad Market to grow at 10.4%

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IPL, ICC T20 World Cup, festival season & good spending by OTT, mobile wallet brands and e-commerce platforms to help achieve estimates, says the report

exchange4media Staff Feb 13, 2020 5:12 PM