advertising-growth

In-content advertising on linear TV can have maximising impact: LS Krishnan

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Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising

Mansi Sharma Mar 9, 2022 8:36 AM

How 2021 was the year of ad controversies

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Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year

Kanchan Srivastava Dec 13, 2021 8:42 AM

Content and technology investments are going to be MX Media's priority: Nikhil Gandhi

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MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak

Javed Farooqui Nov 17, 2021 8:42 AM

Video: PMAR 2021: '26% growth estimated for 2021 as market set to bounce back'

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Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM