advertising-trends
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
e4m Staff Jun 18, 2026 10:00 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 17, 2026 10:13 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari
exchange4media Staff Mar 1, 2023 8:49 AM
While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Tanzila Shaikh Dec 23, 2022 8:49 AM
Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment
Archana Khatri Das Jan 5, 2022 9:34 AM
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share
exchange4media Staff Nov 11, 2020 8:40 AM
As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise
exchange4media Staff Apr 3, 2020 8:32 AM