Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari
While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share
As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise