Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Shantomoy Ray Sep 9, 2024 8:54 AM

Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari

exchange4media Staff Mar 1, 2023 8:49 AM

While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts 

Tanzila Shaikh Dec 23, 2022 8:49 AM

Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment

Archana Khatri Das Jan 5, 2022 9:34 AM

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

exchange4media Staff Nov 11, 2020 8:40 AM

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM