Guest Column: Amit Tiwari, Global Head - Marketing Demand Center, TCS, writes on the potential of conversational marketing in helping businesses create more meaningful relationships with customers
Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
Prior to this, Tiwari was the Vice President-Marketing at Havells India for over 4 years
Before Havells, Tiwari spent almost 8 years and 11 months at Philips India where he was Director Marketing Brand, Communication and Digital
Collaboration, not only within the organization but also beyond, is going to be the key driver of brand success in the post-pandemic world, said the panel at e4m’s Adobe-PwC conference
Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms
The panellists at the Convosight e4m webinar exchanged views on how electronic brands have been innovating in customer reach-out channels in a post-COVID scenario
Today's session will shed light on how the electronics market changed in the post-COVID environment, especially for the FMCD segment
e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events
The tenth edition of the awards will recognise work done in the OOH advertising and digital signage between January and December 2019