Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile

Aditi Gupta Oct 3, 2023 8:42 AM

From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns

exchange4media Staff Oct 13, 2022 5:21 PM

Tarun Garg, Director of Sales, Marketing & Service - Hyundai Motor India Limited, shares his insights on key trends in consumer behaviour, transition towards cleaner mobility and future expectations

Simran Sabherwal Mar 15, 2021 1:59 PM

V. Sridhar has been appointed as Senior Director while Yadvinder Singh Guleria & Vinay Dhingra have been elevated to the Board of Directors

exchange4media Staff May 6, 2020 2:52 PM

Teixeira, acting President, BMW Group India, speaks to e4m about the carmaker's new contactless service, the impact of the pandemic on the auto industry & plans for the road ahead post COVID

Neeta Nair May 1, 2020 8:53 AM

The campaign has garnered 62 million impressions, a reach of 14 million and 18.2 million views

exchange4media Staff Apr 25, 2020 9:40 AM

Malhotra takes over from Pallavi Singh who has moved to BMW India

exchange4media Staff Apr 23, 2020 8:18 AM

Singh reportedly passed away after suffering a cardiac arrest

exchange4media Staff Apr 20, 2020 2:57 PM