Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns
Tarun Garg, Director of Sales, Marketing & Service - Hyundai Motor India Limited, shares his insights on key trends in consumer behaviour, transition towards cleaner mobility and future expectations
V. Sridhar has been appointed as Senior Director while Yadvinder Singh Guleria & Vinay Dhingra have been elevated to the Board of Directors
Teixeira, acting President, BMW Group India, speaks to e4m about the carmaker's new contactless service, the impact of the pandemic on the auto industry & plans for the road ahead post COVID
The campaign has garnered 62 million impressions, a reach of 14 million and 18.2 million views
Malhotra takes over from Pallavi Singh who has moved to BMW India
Singh reportedly passed away after suffering a cardiac arrest