b2b-marketing
AI-Driven Discovery: The Rise of Trusted Voices in B2B Marketing?blur=25

Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise

e4m Staff Jun 18, 2026 12:14 PM

AI Agents in Marketing: Balancing Autonomy and Human Insight?blur=25

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

e4m Staff Jun 18, 2026 9:08 AM

AI Agents Revolutionize Marketing, But Leaders Stress Caution?blur=25

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

e4m Staff Jun 17, 2026 2:30 PM

Havas?blur=25

Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network

e4m Staff Feb 12, 2024 3:56 PM

Valerie Beauchamp?blur=25

Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman Oct 3, 2022 8:13 AM

Mark Kilens?blur=25

Kilens will lead the company's global marketing team and work across B2B events category

exchange4media Staff Apr 13, 2022 6:25 PM

Judd Marcello?blur=25

Marcello brings over 28 years of leadership in B2C and B2B marketing that will help the company deliver greater value to its supplier, carrier & consumer communities

exchange4media Staff Mar 10, 2022 3:21 PM

Manish Sharma?blur=25

Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years

Manish Sharma Jan 27, 2022 8:36 AM

Ramagya Mart?blur=25

The platform will connect manufacturers with the whole-sellers, distributors and dealers directly

exchange4media Staff Apr 15, 2021 2:38 PM

exhibitions?blur=25

The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings

exchange4media Staff Oct 1, 2020 3:17 PM

Anoop Melethil?blur=25

Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo

Anoop Karumathil Melethil Jul 2, 2020 1:43 PM