b2b-marketing
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
e4m Staff Jun 18, 2026 12:14 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 18, 2026 9:08 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 17, 2026 2:30 PM
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
e4m Staff Feb 12, 2024 3:56 PM
Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m
Naziya Alvi Rahman Oct 3, 2022 8:13 AM
Kilens will lead the company's global marketing team and work across B2B events category
exchange4media Staff Apr 13, 2022 6:25 PM
Marcello brings over 28 years of leadership in B2C and B2B marketing that will help the company deliver greater value to its supplier, carrier & consumer communities
exchange4media Staff Mar 10, 2022 3:21 PM
Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years
Manish Sharma Jan 27, 2022 8:36 AM
The platform will connect manufacturers with the whole-sellers, distributors and dealers directly
exchange4media Staff Apr 15, 2021 2:38 PM
The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings
exchange4media Staff Oct 1, 2020 3:17 PM
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
Anoop Karumathil Melethil Jul 2, 2020 1:43 PM