Pitch BFSI Marketing Summit & Awards 2023 to be held today
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
banking-and-finance
PV Sindhu and PNB MetLife say 'dream big' to consumers in new ad campaign
L&K Saatchi & Saatchi is behind the brand's new campaign
Cashfree appoints Vikas Guru as Chief Financial Officer
Guru will oversee operations, reporting, governance, investor relationships and Management Information System
Canara Bank employees raise online fraud awareness in new video
The video also stars Canara Bank DGM and former cricketer Venkatesh Prasad
Yes Bank ropes in Ritesh Mehta as Senior VP, Marketing & Communications
Mehta was formerly AVP- Corporate Communications, at State Bank of India.
PayNearby unveils new brand identity & tagline ‘Zidd Aage Badhne Ki’
The new brand logo consists of two key elements - an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country
HDFC Bank launches Summer Treats to meet post lockdown needs
Includes deals on products, financial services and digital payments
IDFC Mutual Fund encourages customers 'to stay invested'
Conceptualised by The Minimalist, the ‘Be Smart, Stay Invested’ campaign highlights the benefits of investments during times of uncertainty
Amitabh Bachchan says 'Gold Loan is Good' in Muthoot Finance's new campaign
The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media
Banking will now work on hyper-personalisation to attract customers: Zarin Daruwala
Daruwala, CEO of Standard Chartered Bank, was speaking at the ABP News-e4m Pitch Brand Talk Virtual Series
Join Zarin Daruwala today on ABP News Presents - Pitch BrandTalk
Zarin Daruwala, CEO of Standard Chartered Bank, will discuss 'Leadership in the time of COVID-19: Response and Implications for Banks'
SBI Card launches new brand campaign 'Ghar Mein Khushiyaan'
Created by Leo Burnett, the campaign will leverage various media channels including TV and digital
Banks amp up digital strategies during COVID-19
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
Canara Robeco & FCB India launch investor education campaign with a series of fun films
The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding
IDFC FIRST Bank names Amitabh Bachchan as brand ambassador
IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First
Fulcro launches Women's Day campaign for Kotak Prime
The campaign titled #KotakPrimeWithDrive helps put the spotlight on Kotak's two-wheeler low-interest loan
Barclays Bank appoints Jaydeep Raval as Vice President of Corporate Communications
Raval was previously associated with Kotak Mahindra Bank for 10 years where he was the communications lead for their Bank & Capital Markets verticals
How ‘Priceless Cities’ is rooted in Mastercard’s brand strategy
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments
Axis Bank celebrates the virtue of ‘human touch’ in banking through its new campaign
The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking
IDBI Bank appoints Suresh Khatanhar as Deputy Managing Director
Khatanhar has been with IDBI bank for 22 years and previously held the position of Executive Director heading Mid Corporate Group and Trade Finance
Federal Bank appoints Shalini Warrier as Executive Director
Warrier has been serving as Chief Operating Officer of the bank since 2nd November 2015
How Kotak Mahindra is ‘banking’ on its advertising to attract customers
From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes