Bewakoof onboards Rashmika Mandanna as brand ambassador
The brand ambassador was picked through a social media poll
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Ishaan Khatter roped in as brand ambassador of Bewakoof
Khatter stars in a brand campaign conceptualised by DDB Mudra
From Bewakoof's 'Never Change' to McDonald’s 'Memory Bites': Best ads of the fortnight
The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads
Toofan rises with seamless product integrations, leaves marketing world impressed
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
Bewakoof.com will soon get on television for marketing: Prabhkiran Singh
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
Ranbir on Oppo's Insta and Urban Company's tryst with Komolika: Best ads of the fortnight
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Sanya Malhotra headlines Bewakoof.com's new campaign
As part of the campaign, the actor will star in a series of digital videos