Anupriya Acharya, Hephzibah Pathak, Harman Dhillon, Aparna Purohit, Vineeta Singh are in the list of the most outstanding women achievers in Media, Marketing & Advertising
Swiggy called for a review of its account believed to be worth Rs 200 crore in September this year
She has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance
The campaign has been conceptualised by Ogilvy South
Younger audiences have seen higher growth in TV consumption: 7.1% among 15-21 year olds and 7.2% among 22-30 year olds
The immersive event was held at Dome, SVP Stadium in Mumbai
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
The campaign is titled #GrowthKiUdaan
Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills
The issue also explores AI’s impact on management education
The cookery video series showcases 15 dishes prepared by three celebrity chefs
As creative agency partner, Cheil will focus on integrated advertising and marketing solutions
The Group's 'This Year Next Year' report estimate for 2023 is 5.8% growth, in line with its June forecast
The brand ambassador was picked through a social media poll
The Washington Post intends to cut 240 jobs across its newsroom and has not ruled out involuntary layoffs if necessary
The multimedia campaign has been extended across print, cinema and digital platforms
Hasan joined the network in 2021 to host the Sunday evening show
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
This move comes after Aalap's departure from Dentsu Creative
R. Business will offer diverse and inclusive coverage across financial, industrial, goods and services, markets & BFSI
Kumar will be handling the P&L side of the business
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that aided the good run
The conference will be followed by the eighth edition of Indian Content & Marketing Awards (ICMA) 2023
The eleventh edition of the prestigious list was put together by an esteemed jury, chaired by Sam Balsara, Chairman, Madison World
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
CEO Daniel Ek wrote in a blog that impacted employees would be supported with severance packages, PTO, healthcare coverage, and immigration and career support
The BW Marketing Whitebook Summit 2023 will unravel the intricate dynamics of how expectations from brands and businesses are undergoing a paradigm shift in the ever-evolving marketing world