Date-wise News
Anupriya Acharya, Hephzibah Pathak, Harman Dhillon, Aparna Purohit, Vineeta Singh are in the list of the most outstanding women achievers in Media, Marketing & Advertising
Swiggy called for a review of its account believed to be worth Rs 200 crore in September this year
Sonam Saini Dec 5, 2023 5:10 PM
She has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance
Younger audiences have seen higher growth in TV consumption: 7.1% among 15-21 year olds and 7.2% among 22-30 year olds
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills
The cookery video series showcases 15 dishes prepared by three celebrity chefs
As creative agency partner, Cheil will focus on integrated advertising and marketing solutions
The Group's 'This Year Next Year' report estimate for 2023 is 5.8% growth, in line with its June forecast
The Washington Post intends to cut 240 jobs across its newsroom and has not ruled out involuntary layoffs if necessary
The multimedia campaign has been extended across print, cinema and digital platforms
e4m Staff Dec 5, 2023 12:41 PM
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
e4m Staff Dec 5, 2023 11:51 AM
R. Business will offer diverse and inclusive coverage across financial, industrial, goods and services, markets & BFSI
e4m Staff Dec 5, 2023 11:38 AM
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that aided the good run
Chehneet Kaur Dec 5, 2023 8:41 AM
The conference will be followed by the eighth edition of Indian Content & Marketing Awards (ICMA) 2023
The eleventh edition of the prestigious list was put together by an esteemed jury, chaired by Sam Balsara, Chairman, Madison World
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Naziya Alvi Rahman Dec 5, 2023 7:54 AM
CEO Daniel Ek wrote in a blog that impacted employees would be supported with severance packages, PTO, healthcare coverage, and immigration and career support
The BW Marketing Whitebook Summit 2023 will unravel the intricate dynamics of how expectations from brands and businesses are undergoing a paradigm shift in the ever-evolving marketing world
