‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
bhairav-shanth
Sports broadcasting market appears ripe for some disruption: ITW's Bhairav Shanth
ITW Consulting MD Bhairav Shanth spoke about the progress made by the company and the trends in the Indian sports market
Brands look to leverage IPL's reach on Disney+ Hotstar during the festive season
Over 300 brands are expected to advertise on the platform during the tournament
Is BCCI eyeing the September window for remaining IPL matches?
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
How the IPL sponsorship slate braved the pandemic
Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property