Mother's Day 2024: How brands said 'Thank you, Mom' this year
Some standout campaigns by brands that celebrated the different hues of motherhood
Mother's Day is dedicated to celebrating the superhero of our lives, moms! Between knowing what's best and knowing everything, mothers live a full life ensuring the best for their offspring, making many sacrifices along the way.
Mothers are also an important demographic for marketers since they hold the purse strings in the house, dictating what brands are let into the home. Many of today's moms are not only consummate homemakers but also financially independent. They control 85% of the domestic purchases and are the veritable CFOs of the house.
Celebrated on the second Sunday of May, in 2024, Mother's Day falls on May 12. To mark the occasion, brands across categories have expressed their appreciation for moms around the world. Here are some standout campaigns so far.
Bandhan Life Insurance
Bandhan Life Insurance celebrates the powerful, unspoken bond between mothers and children in its Mother's Day ad by Havas CX India.
Biba
Based on real-life anecdotes, Biba's “Kuch nahi,” campaign highlights the expectations society places on mothers, juxtaposed with the innate strength showcased in their everyday actions.
HDFC
HDFC Mutual Fund's Mother's Day Campaign underscores the influence mothers have on their children's habits.
Himalaya
Himalaya Wellness Company unveiled a film titled #StrengthOfLove, this film is a tribute to the incredible resilience of moms and intends to celebrate the natural strength and love that mothers embody, showcased through everyday tasks and challenges they handle while managing their little ones.
McDonald’s
McDonald's India - North and East is celebrating the special bond between mothers and their children with a heartwarming story that captures the true essence of childhood innocence, unconditional love, and gratitude.
Medibuddy
MediBuddy's campaign video urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed.
MG Motors
MGMotorIndia launched a heartwarming campaign, 'It's a Motherly Thing,' celebrating mothers' unmatched love and wisdom.
Mother Dairy
Penned by poet Gulzar, Mother Dairy's anthem by Ogilvy beautifully describes the virtues of a mother which all of us inherit and exemplify in varied situations and circumstances.
Preganews
For Mother’s Day, Preganews introduced the interactive OOH campaign "Deciding Benches" across Delhi, featuring benches with sides representing different perspectives on family planning.
SBI Life
'SBI Life’s Mother’s Day digital film highlights how mothers can nurture both, their children as well as career ambitions by becoming a Life Mitra'
Starbucks
Starbucks celebrated Mother’s Day with a heartfelt campaign, ‘It starts with your Mom’ that highlights the profound connection between a mother and her child. Bringing back ‘It Starts with Your Name’ campaign, Starbucks reinvigorated culture through continued investments in their partner (barista) and customer relationships
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Zomato
Zomato enlists the help of popular celebs like Johnny Lever, Arpit Bala and Ranveer Allahbadia to go on a mission to ensure no one forgets Mother's Day this year.
