birla-opus

Birla Opus Paints appoints Burson for reputation management, brand communications in India

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Burson India will work with Birla Opus Paints’ brand team to amplify the brand’s narrative

e4m Staff Jul 17, 2024 11:34 AM

'Want Birla Opus to be a Rs 10,000 cr company after first 3 years of operation'

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Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry

Kanchan Srivastava Jul 8, 2024 8:35 AM

Leo Burnett India is lead creative and strategic AOR for Birla Opus

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Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio

e4m Staff Feb 26, 2024 10:05 AM

Birla Opus ropes in DDB Mudra as creative partner for four brands

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The mandate was won by DDB Mudra following a multi-agency pitch

e4m Staff Feb 23, 2024 6:25 PM

Aditya Birla Group to launch its paints business under brand name Birla Opus

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The market launch of Birla Opus is scheduled for Q4FY24

exchange4media Staff Sep 14, 2023 11:27 AM