Date-wise News
The resignation comes after the RBI directive that had asked Paytm Payments Bank to wind down operations by March 15 due to persistent non-compliances
e4m Staff Feb 26, 2024 9:39 PM
The issue captures how the Indian wearables industry must embrace change for sustained growth, featuring an extensive interview on how Noise and other prominent players plan to do this
e4m Staff Feb 26, 2024 7:20 PM
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta
e4m Staff Feb 26, 2024 5:48 PM
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
e4m Staff Feb 26, 2024 5:36 PM
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
Sonam Saini Feb 26, 2024 5:02 PM
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
e4m Staff Feb 26, 2024 4:47 PM
Some users have claimed the tool refuses to create images of white people
e4m Staff Feb 26, 2024 2:27 PM
The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages
e4m Staff Feb 26, 2024 2:22 PM
Kawal Shoor is the only Indian advertising executive on the panel and also the first Indian ever from an independent agency
e4m Staff Feb 26, 2024 1:19 PM
In today’s ‘Love for Profession’ series, Archana Jain, CEO, PR Pundit Havas Red, talks about transitions and her love for the PR and Corp Comm industry
Ritika Upmanyu Feb 26, 2024 1:00 PM
The brand won 2 golds and 1 silver metals across categories for their impressive work
e4m Staff Feb 26, 2024 12:55 PM
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
e4m Staff Feb 26, 2024 12:45 PM
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
e4m Staff Feb 26, 2024 12:17 PM
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
e4m Desk Feb 26, 2024 12:00 PM
The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
e4m Staff Feb 26, 2024 11:08 AM
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio
e4m Staff Feb 26, 2024 10:05 AM
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
e4m Staff Feb 26, 2024 9:31 AM
UM’s remit includes all media strategy, planning and buying in Australia
e4m Staff Feb 26, 2024 9:31 AM
As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
e4m Staff Feb 26, 2024 9:18 AM
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
e4m Staff Feb 26, 2024 9:10 AM
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
Kanchan Srivastava Feb 26, 2024 9:07 AM
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Sonam Saini Feb 26, 2024 9:05 AM
Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than replace them entirely
Shantanu David Feb 26, 2024 8:43 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
