bnpl

‘Brands have to be careful to nurture trust and reinforce it'

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Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year ahead and more

Ritika Raj May 9, 2023 8:50 AM

Not later but now: Marketing strategies that BNPL sector needs in a risky economy

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As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools

Nilanjana Basu Feb 13, 2023 8:53 AM

BharatPe launches new campaign for postpe

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The campaign, conceptualized in line with the theme ‘De Dena Aaram Se', is designed to create awareness about the various use-cases of postpe's BNPL product

exchange4media Staff May 16, 2022 2:28 PM

BharatPe promotes its BNPL product 'postpe' with new TVC

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The campaign will be live across TV and digital channels, throughout the ICC World Cup 2021 and the ongoing festive season

exchange4media Staff Oct 25, 2021 11:52 AM