brand-awareness

Looking to smash a campaign KPI? There’s an auction package for that

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Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation

exchange4media Staff Oct 12, 2022 8:49 AM

Increasing brand awareness during Covid-19: Obstacles and solutions

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Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience

Rishi Kajaria Feb 4, 2022 8:29 AM

WOW Skin Science unveils campaign for its Onion Black Seed Oil hair care range

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With this campaign, the brand is unveiling its new brand proposition 'Be WOW, Naturally!'

exchange4media Staff Sep 6, 2021 12:29 PM

'We see ourselves as creative experts & thought leaders, looking to add value to brands'

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Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more

exchange4media Staff Sep 3, 2021 8:49 AM

Finding a viable key to outrun price wars

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Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war

Neha Chauhan Aug 31, 2021 8:30 AM

Pitch CMO Summit 2021 Delhi: Marketing leaders to decode the power of brand love

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The summit will be held virtually on Friday, May 28, from 2:00 pm

exchange4media Staff May 19, 2021 8:16 AM

Taboola launches Taboola High Impact to support brand awareness campaigns

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The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams

exchange4media Staff Mar 16, 2021 12:21 PM

GSK Consumer Healthcare launches digital & TV commercial for Otrivin Breathe Clean

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In its television campaign, Otrivin creates awareness around the importance of daily nasal wash

exchange4media Staff Dec 21, 2020 2:38 PM

Orient Electric starts mobile van activity to increase brand awareness

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Smart mobile van will travel across 40 cities and towns in Tamilnadu to give consumers the first-hand opportunity to experience the products

exchange4media Staff Dec 10, 2020 4:29 PM

72% Customers want brands to be inspirational: global study by Wunderman Thompson

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The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities for brands

exchange4media Staff Dec 10, 2020 9:34 AM

Bluemarlin partners with ITC to support brands Nimyle & Savlon

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Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC

exchange4media Staff Dec 8, 2020 4:08 PM

Skechers creates history with women installing D’lites flex over billboard

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Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today

exchange4media Staff Dec 8, 2020 2:53 PM

Why is Housing.com spending 60% of marcom budget in its first-ever IPL spot buys?

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With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers' awareness about the brand

Tasmayee Laha Roy Sep 17, 2020 8:31 AM