Best ads of the week: Cadbury makes moments never made, Goibibo steps up for bros
Ads that shone in Week 2 of August
celebrations
Cadbury Celebrations talks of 'brothers who care'
The Rakhi campaign for Mondelez has been created by Ogilvy India
'My Birthday Song': How Cadbury Celebrations hit the sweet spot between idea and tech
Nitin Saini, VP of Marketing at Mondelez International and Sukesh Nayak, CCO of Ogilvy India, let us in on the brand's latest AI-led campaign and the many learnings that came with it
Cadbury Celebrations launches #ShopsForShopless campaign for Diwali
The campaign will support hawkers in setting up shops by scanning a QR code
Britannia Good Day’s new TVCs encourage all to celebrate small moments of happiness
#EverydayCelebrations campaign is created by McCann Worldgroup
PG Communication marks 10 years, unveils new logo
The agency has also launched its digital marketing arm 'PG Digital' to celebrate its success in full swing
Mathrubhumi's centenary celebrations to be held on March 18 in Kozhikode
The 100th-anniversary celebrations of the media house will be virtually inaugurated by PM Narendra Modi
Mathrubhumi to hold centenary celebrations on March 18
The centenary celebrations will be virtually inaugurated by PM Narendra Modi
Fanta unveils celebration song for ICC Men’s T20 World Cup through new campaign
The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner
Earshot.in marks one year anniversary with 'Podfest 2021' festival
The virtual event, livestreamed on Facebook and YouTube, was introduced by Earshot co-founder and editor-in-chief Abhijit Majumder
'We stay committed to more successful years filled with glory, growth & profitability'
On the 29th anniversary of ZEE, MD & CEO Punit Goenka said that the power of passion and perseverance paid off
Margo soaps' new film is an ade to its 100-year journey
The campaign has been conceptualized by Network Advertising
Governance Now celebrates 50 episodes of 'Visionary Talk Series'
The luminaries interviewed for the series include Kapil Sibal, Sambit Patra, Sam Balsara and Vir Sanghvi
Brands ring in an Eid of hope, health and happiness
While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media
Zee Telugu to celebrate 16 years of operations with ‘Zee Mahotsavam’
Fueled with laughter, banters, dance and musical performances, the event will air on May 16th, at 5:00 pm
Godrej & Boyce launches #124YearsofMakingforIndia campaign
The newly launched campaign aims to inspire netizens with some of the lesser-known facts about the brand’s legacy
Facebook celebrates possibilities of connections in ‘More Together’ campaign
Executed by Taproot Dentsu and Dentsu Webchutney, the campaign will go live in multiple languages across TV, digital, print, radio and OOH
Tupperware celebrates 25 yrs in India with ‘Choose Good Every Day’ campaign
Through its innovative and future-oriented approach, Tupperware has empowered more than 1.5 million women across India
Asianet News kicks off Pongal's virtual celebrations
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
Shemaroo MarathiBana celebrates first anniversary with wishes from movie celebrities
Famous personalities from Marathi film industry including Mahesh Kothare, Mrinal Kulkarni, Siddharth Jadhav and Makarand Anaspure graced the occasion with their presence
Domino’s unveils year-end campaign to celebrate friendship that made 2020 cheerful
Conceptualized by AutumnGrey, the campaign ‘2020 ke Dost of the year’ gives people a chance to acknowledge these relationships
Microsoft celebrates India’s spirit of being unstoppable with #BuildingResilience campaign
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day
Colors Marathi welcomes New Year with launch of 2 new shows
Deepak Rajadhyaksha, Programming Head, Colors Marathi, says, the shows are culturally rich and resonate with every Maharashtrian household’s values
Teamwork Communications Group marks 11th milestone year
Despite a Covid-induced slowdown in the economy, Teamwork added over 50 new clients including healthcare organizations, start-ups and corporates this year
Radio One partners with celebrity commerce platform Gonuts to bring joy this Christmas
Gaurav Sharma, Chief Programming and Digital Strategy Officer, says, the initiative is designed to ensure maximum listener engagement and unparalleled customer experience
ZEE Biskope celebrates first anniversary with Bhojpuri DJ Night
The channel will invite its viewers to participate in consumer engagement initiatives, special movie line-up and a Bhojpuri DJ Night
Axis Bank rolls out digital films for festive campaign
The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’