Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions

Nilanjana Basu Jun 30, 2023 9:13 AM

Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool

Tanzila Shaikh Feb 28, 2023 9:31 AM

With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts

Shantanu David Feb 14, 2023 9:16 AM

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers

Kanchan Srivastava Jul 29, 2022 8:12 AM

As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM