Cinema advertising projected to surge 35% in 2024
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
cinema-advertising
Cinema advertising a hit again, courtesy box-office successes
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
Pre-Covid levels: Will in-cinema advertising make the big comeback this year?
In-cinema advertising has already achieved 70% of its pre-Covid levels and is expected to cover 100% by Q4, say experts
Screenvision Media partners with DBase4Media
DBase4Media will connect brands worldwide to Screenvision’s recently launched audience network
INOX signs pan-India cinema advertising deal with Manyavar
The deal signals the revival of cinema advertising, which had suffered immensely due to COVID-induced lockdown
Will the re-opening of big screens bring advertisers back to the cinemas?
With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations
Cinema industry may face 20-25% loss of annual revenue due to COVID-19 lockdown
Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown
PMAR 2020: Cinema delivers more impact if combined with other media: Sanjay Gaikwad
Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers