The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

e4m Staff Feb 15, 2024 5:48 PM

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform

Tanzila Shaikh Jan 29, 2024 8:55 AM

In-cinema advertising has already achieved 70% of its pre-Covid levels and is expected to cover 100% by Q4, say experts

Sonam Saini Sep 8, 2022 8:55 AM

DBase4Media will connect brands worldwide to Screenvision’s recently launched audience network

exchange4media Staff Jun 17, 2022 12:23 PM

The deal signals the revival of cinema advertising, which had suffered immensely due to COVID-induced lockdown

exchange4media Staff Feb 5, 2021 4:43 PM

With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM

Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown

Noel Dsouza Apr 22, 2020 9:12 AM

Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers

exchange4media Staff Feb 14, 2020 9:03 AM