HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
This is one of the key insights from the latest study on Brand Purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads
The trends also revealed that for 22% of Indians, plastic wastage is the top concern environmentally – significantly higher than the global average of 15%