Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
Gopal Vittal, MD and CEO India & South Asia, Bharti Airtel, noted that producing content only makes sense if the monetisation is done globally
Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share
Kalra will oversee all content initiatives across multiple platforms and formats to increase user engagement and fuel growth
The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement
The new offer will provide new and existing clients with innovative and integrated solutions
Fans will be able to select classic matches featuring WWE legends such as The Undertaker, Triple H, Shawn Michaels, Ric Flair, Hulk Hogan, Ultimate Warrior and The Rock
This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
The third edition of the event is slated to held on January 28 and 29, from 10.30 am
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
The lineup comprises 46 new titles including 33 film premieres and 13 original series
Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty
Guest Column: Priya Patankar, Head of Communications at PhonePe, lists five things to keep in mind while designing content strategy
Bajaria was behind popular Netflix shows like 'Indian Matchmaking,' 'Sacred Games' and 'Never Have I'