Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted
Prior to this, Kacker was with Percept D Mark as EX-Director
The cricketer will soon come up with his own company that will manage his media deals, say media reports
The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way
The new vertical offers services that include talent & team management, tournament development, investment & consulting services, and merchandise to stakeholders
The campaign has been conceptualized and executed by Cornerstone