Posterscope executes innovative OOH campaign for Aquaman and the Lost Kingdom
The campaign for the film by Warner Brothers was carried out in Mumbai
Date-wise News
Republic Media Network launches app
Republic World app offers content in English, Hindi, Bengali and Kannada
Navika Kumar to be Group Editor-in-Chief, Times Now and Times Now Navbharat
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
After Netflix, Amazon Prime Video also rolls out AvoD model
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Voyage Eyewear appoints Sahil Sharma as Director of Marketing
Sahil Sharma will be responsible for driving Voyage Eyewear's marketing strategies and expanding the brand's reach on a local and global scale
Troo Good ropes in Wunderman Thompson as ad agency
Wunderman Thompson's integral role encompasses the development of communication and creative frameworks, ensuring the Troo Good's messaging is articulate and resonant with consumers
10 heartwarming Christmas campaigns in India's spotlight
From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023
Indian cinema can open doors to anywhere in the world: Dr Bhuvan Lall
Dr Bhuvan Lall, author, producer and creative entrepreneur, spoke about the evolution of cinema and its impact on the society at the e4m Red Carpet Experiential Marketing Summit and Awards
New York Times sues OpenAI and Microsoft for 'illegal copying'
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions of dollars"
Malcolm Raphael, BCCL’s SVP - Creative Strategy & Planning, moves on
Malcolm Raphael has been with the media company for 15 years
HR leaders steer success at BW People Nurturing Talent For Future Conclave
The one-day conclave and HR 40 Under 40 Awards served as a platform to engage with HR leaders, exchange ideas and honour the remarkable contributions of HR professionals under the age of 40
Sanjay Kacker named National Sales & Marketing Head at Dharma Cornerstone Agency
Prior to this, Kacker was with Percept D Mark as EX-Director
‘Hotels are the nucleus of all event activities’
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
e4m in 2023: Our most-loved stories this year
We bring you a recap of stories published on exchange4media that earned significant readership
‘Piyush will always be the heart of Indian advertising’
Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shared with us his admiration for Piyush Pandey, the adman who was then appointed as Ogilvy India's Chief Advisor
Did the pitching landscape undergo a seismic shift in 2023?
Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024
GUT is committed to being a fearless agency for courageous clients: Anselmo Ramos
Anselmo Ramos, Co-Founder and the Creative Chairman at GUT, shares his thoughts on the global ad business, changing ad landscape and the recent merger with Globant
Are two months enough to finalise the mega Reliance-Disney India merger?
Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes, say legal experts
BW Education B-school Summit & Awards 2023 sees discussions on management education
B-School fraternity deliberated on changing industry expectations, learning gaps and the need for regular changes in curriculum