The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers

Mansi Sharma Nov 17, 2021 9:17 AM

Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates

Misbaah Mansuri Jul 5, 2021 8:12 AM

The first two quarters of the fiscal were catastrophic for the media sector as consumer demand had slumped leading to a cut back in ad spending by corporates

exchange4media Staff Mar 2, 2021 8:15 AM

From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021

exchange4media Staff Feb 9, 2021 9:03 AM

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies

Nafisa Shaheen Dec 30, 2020 8:44 AM

Arun Mittal, Account Director, PR Pundit, shares his thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, upcoming trends in the industry, future goals, & more

Nafisa Shaheen Dec 30, 2020 8:43 AM

Guest Column: Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies during pandemic

Suprotim Day Dec 30, 2020 8:41 AM

Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals

Nafisa Shaheen Dec 28, 2020 8:31 AM

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Kerban, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says, being respectful, professional, and humanizing the relationship is the recipe for a great leader

Nafisa Shaheen Dec 18, 2020 8:23 AM

Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more

Nafisa Shaheen Dec 11, 2020 7:40 AM

It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game

Ruhail Amin Dec 8, 2020 8:35 AM

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more

Nafisa Shaheen Dec 8, 2020 8:23 AM