The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
The first two quarters of the fiscal were catastrophic for the media sector as consumer demand had slumped leading to a cut back in ad spending by corporates
From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
Arun Mittal, Account Director, PR Pundit, shares his thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, upcoming trends in the industry, future goals, & more
Guest Column: Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies during pandemic
Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Kerban, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says, being respectful, professional, and humanizing the relationship is the recipe for a great leader
Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more