The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
The seven T20Is of England tour of Pakistan will be broadcast live on Sony Six and Sony Six HD at 8 PM IST from 20th September
The Walt Disney Company Senior EVP and Chief Financial Officer Christine McCarthy, at an event, said the company has consciously decided to stay away from sports rights that are not value accretive
The deal also signifies that the days of a single broadcaster owning all major cricketing rights are gone, say experts
A source close to the development said the cricket board may start the tender process as early as Monday next week
Sportskeeda Head Content Marketing & Video Shantanu Pusalkar & Business Head Kanav Sud shared that Shoaib Akhtar, Harbhajan Singh, Danny Morrison & others to share expertise on cricket
The series will premiere on 19th November on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio
The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop
MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches
Star India had signed a deal with New Zealand Cricket Board for over $35million in 2017 for three years