The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms

Sonam Saini Aug 30, 2024 9:16 AM

According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance

e4m Staff Aug 20, 2024 5:02 PM

The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

The seven T20Is of England tour of Pakistan will be broadcast live on Sony Six and Sony Six HD at 8 PM IST from 20th September

exchange4media Staff Sep 19, 2022 3:43 PM

The Walt Disney Company Senior EVP and Chief Financial Officer Christine McCarthy, at an event, said the company has consciously decided to stay away from sports rights that are not value accretive

Javed Farooqui Sep 9, 2022 8:29 AM

The deal also signifies that the days of a single broadcaster owning all major cricketing rights are gone, say experts

Javed Farooqui Aug 31, 2022 9:08 AM

A source close to the development said the cricket board may start the tender process as early as Monday next week

Javed Farooqui Jun 17, 2022 8:03 AM

Sportskeeda Head Content Marketing & Video Shantanu Pusalkar & Business Head Kanav Sud shared that Shoaib Akhtar, Harbhajan Singh, Danny Morrison & others to share expertise on cricket

exchange4media Staff Oct 22, 2021 5:34 PM

The series will premiere on 19th November on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio

exchange4media Staff Aug 17, 2021 8:40 AM

The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop

exchange4media Staff Apr 28, 2021 7:01 PM

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

Star India had signed a deal with New Zealand Cricket Board for over $35million in 2017 for three years

exchange4media Staff Jul 7, 2020 7:23 PM