The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
The event was held in New Delhi on August 18, 2024
Previously, Ushang Sheth was with L&T Finance
The ad conceptualised by Ogilvy India has been shot by Corcoise Films
According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
The film showcases the promise of mutual care and support, shielding each other from life’s challenges
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner
This Independence Day, the ProDigi spectacle joined other iconic buildings and monuments across Mumbai bathed in the Tricolour
The campaign demonstrates how Saridon Woman’s plant-based formulation starts working in just five minutes
As Infosys Co-founder Co-owner Narayana Murthy celebrates his 78th birthday today, we look at the contributions of the ‘father of the Indian IT sector’
The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO
Shiv Walia will be taking over from Prateek Aggarwal who has decided to step down to pursue opportunities outside HCLTech
BW Businessworld focuses on the critical role of chartered accountants (CAs) and financial leaders in propelling India towards its ambitious goal of becoming a $10 trillion economy
Prior to this, Mahalakshmi Iyer was Associate Director – Brand Marketing at the company
Anshul Gupta has over 21 years of progressive experience in sales and leadership roles
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
KIT Global Platform provides access to a host of performance marketing tools at no additional cost
Past winners include Sir David Attenborough, Jimmy Stewart, Mardy Murie, Alan Root, Roy Disney and Dr Jane Goodall.
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
The event will be held on Friday, August 23, 2024, in Bengaluru
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more