New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Logicserve Digital, which has a presence in India and MEA markets, has rebranded as LS Digital
The mandate for Qlik, MapmyIndia, 100X.VC and Logicserve Digital include strategic communications, campaign creation and crisis management
Bhadkamkar will report into Prasad Shejale, Founder & CEO, Logicserve Digital
Industry calls for an anti-bullying movement and better tracking of conversations on digital media
Conceptualized by Logicserve Digital, the campaign communicates that proper financial planning can enable individuals to deal with life's uncertainties
Authenticity is paramount and feedback is gospel, opines industry
Part one of the 2-day virtual conference will take place on June 24
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
In this role, Duggal will look into the partnerships with existing clientele and will actively contribute to strategizing and acquiring new clients
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its rival on similar grounds
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
The digital film focusses completely on the audio experience and allows the users to imagine the cues in their own way while they reminisce the small moments of life
The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand